Tuesday, January 28, 2020

Effect of Video Games on Society

Effect of Video Games on Society Sam Hawkwood Over the past several years, games have received a lot of attention because of their content. Ever since the advent of the truly interactive video game – especially first person shooter games – people have been looking for signs that such media has a negative effect on. Games that are seen as violent have come under a lot of scrutiny and never more so when some tragedy happens and the perpetrator is known to play violent video games. In this paper, I will be looking at the effects that video games have had on society and I will come to the conclusion if they are good or bad for us. Gaming has gone from something that only nerds do to an activity that more enjoy than not. Rather than something that was regarded as the domain of computer geeks, its become a common activity that people of all ages are finding not only fun but acceptable. During the 80s and 90s, most games were generally all child-friendly and puzzle based, with little in the way of variety and realism, however over the past twenty years, gaming has taken a big leap into more mature games. This can be easily seen in the leap from games like Pac-Man and Mario Bros to Halo and Grand Theft Auto; such a change in little under a generation has had a big impact on society. The largest impact more modern games have had are in how they are perceived by the public. With the rate of tragedies such as shootings rising, the media has often blamed video games. There have been several shootings that have been blamed on video games in the past decade; for example, the 2012 Sandy Hook shooting in Connecticut was initially blamed on the popular game series Mass Effect. As stated some time after the shooting, in which 28 people lost their lives, 24 year old Ryan Lanza was named as the killer (US News). In reality, it was his brother who had stolen his ID card on his way to the school. As soon as Ryan Lanza was wrongfully named the shooter, Facebook users found his profile and learned that he was a fan of the massive hit from Bioware, the previously mentioned Mass Effect. Immediately, thousands of people went to the games Facebook page and blamed the shooting on the game. Even after Ryan was cleared as the killer, Facebook users continued to blame the game, despite the fact that the true killer, Adam Lanza, had had a history of obsessive-compulsive behavior and a fascination with mass shootings, and had not even been a serious player of video games and didnt consider them as particularly interesting. When it comes to a situation like this, video games were wrongly attacked. Although we could assume something else would be blamed if the wasnt any gaming involved. In the case of the Sandy Hook shooting, when Adam was 16, his mother took him out of school and supposedly started to homeschool him, although it was later found that he was not getting any education after his removal from school (US News). In 2011 the Valve game Portal 2 was accused of making fun of adopted children (Pcr). With no real violence, guns, swearing or nudity to speak of, you would have thought that this game would fly under the radar of the media. But unfortunately for Valve, this was not the case. Part way through the game, the primary antagonist taunts the player and says â€Å"fatty, fatty no parents†. This is clearly meant to be a joke and Valve has said that no offense was meant. This is very understandable since the voice actor for this character is the English comedian Stephen Merchant. According to WBTV News, the adopted daughter and father play the game often and when the father heard the line, he immediately turned off the game, hoping his adopted daughter didnt hear it. In a game that is very education and rated E For Everyone. WBTV News even contacted Sony, the distributors of the game. Sony told WBTV News to contact Valve, the developers of the game. But WBTV has said that Valve has not responded (Pcr). With most people of the gaming community blaming the father for over reacting to a joke, it is hard to say how this has effected society. As small of an event as this is, who knows how this could effect the future of the Portal series. In January of 2010, the British Medical Journal published an article about how video games are causing rickets to effect UK children (Cnet). According to the research, more children are staying inside and lacking vitamin D. The inactivity causes their bones to soften, leading to a physical deformity. â€Å"Kids tend to stay in more these days and play on their computers instead of enjoying the fresh air. This means that their vitamin D levels are worse than in previous years,† (Cnet). According to an article by online information technology website www.cnet.com, video game developers should make their protagonists â€Å"losers† (Cnet). Matyszczyk asked, â€Å"How about we talk to the makers of Grand Theft Auto, World of Warcraft, and the rest into making versions in which characters with vitamin D deficiency, in one way or another, losers?† While there is no real evidence to support this idea being fake, there isnt any evidence to disprove it. So while this idea could be true, most of the gaming community brushed it off as an excuse from parents who dont know how to teach their child. This effect of society has the potential to be big, but it was a small story to begin with and unless this can be proven, we will likely never hear of this again. So far, I have given examples of times where games have effected society, in a negative way (regardless of a storys popularity). There have still been multiple articles written about how video games are good for society and even your health. According to a Forbes article from November 2013 (Shapiro, J., 4 Reasons Video Games Are Good For Your Health (According To American Psychological Association), p.01), there are at least four ways that video games can improve your health. The article written by Jordan Shapiro states that playing â€Å"First Person Shooters† can improve your cognitive skills. In controlled tests, people who played â€Å"First Person Shooters† showed faster and more accurate attention allocation, higher spatial resolution in visual processing, and enhanced mental rotation. Apparently, the improvement in spacial skills that game players develop are comparable to those developed in formal courses designed to teach the same skills. There also seems the be convincing evidence that playing enhances problem solving skills, and improves creativity. â€Å"Among a sample of almost 500 12 year-old students, video game playing was positively associated with creativity.† (Forbes) Another point made by Shapiro is that â€Å"Contrast to stereotypes, the average gamer is not a socially isolated, inept nerd.† (Forbes) Many of todays gamers are not loners at all. In fact, gaming brings people together. The whole point of online gaming is working with other people to accomplish a unified goal. The Mario Bros. games have a strong co-op mode for people to play together and work together. There are other parts of online gaming that put you and your friends up against other players. When it comes to violence in gaming, there is no scientific evidence that proves that playing violent games makes you violent. In fact, there is a lot of proof showing how playing violent video games can make you a better person. A study from the University of Buffalo led by professor Matthew Gizzard, PhD, states â€Å"Rather than leading players to become less moral, this research suggests that violent video game play may actually lead to increased moral sensitivity.† (TheDailyBeast) Gizzard points out that when the players gaming session was over, he worked to identify and assess players feelings of guilt. â€Å"The research with video games is so polarizing,† Gizzard said. â€Å"You see people arguing that video games are the worst thing that ever happened to society. You have some people arguing that it it leads to school shootings. On the other side of the equation, you have people saying video games are going to be this cure for all sorts of societal ills.† (TheDailyBeast) It is still hard to say whether or not video games have been good or bad for society. There have been many many moments where games have done some bad, but there are also many times where games have been great for people. The effect video games have on people can vary. Most people would see it as a fake world where nothing in there is related to the real world. Some people see video games as simulator of real life. When people wrongly blame video games for a shooting, it is almost just like saying that television would melt your brain in the 40s and 50s. It seems to be pinning the blame on something that you dont fully understand. I do not believe that video games have been bad for society. In fact, I believe that they have allowed us to go into a new age of technology. But if people continue to see video games as evil, then maybe it shows that we arent ready for that type of technology. My conclusion is that I believe video games have been, and, for a while to come, will be beneficial for human survival. I have given several examples of how video gaming has been given a hard rap for many negative aspects of society, and how studies seem to show this is in fact not the case. We must realize we are leaving the analog age of entertainment and entering the digital age. Video gaming is a very big part of this digital age we must be careful not to quickly put blame onto something in society simply because it is not fully understood or appreciated. References Fox, L. (2013, Nov. 25). Report: Sandy Hook Shooter Adam Lanza was Obsessed with Mass Shootings. U.S. News. Retrieved from URL http://www.usnews.com/ Magnusson, H. (2014, Mar. 02). Report: 5 Riediculous Things the Media Blamed Video Games for. Cracked. Retrieved from URL http://www.cracked.com/ Ashcraft, B. (2012, Dec. 15). Report: Mob Blames Mass Effect For School Shooting, Is Embarrassingly Wrong. Kotaku. Retrieved from URL http://www.kotaku.com Nolan, H. (2012, Dec. 14) Report: The Sandy Hook Elementary Shooting: Everything We Know About the Shooter. Gawker. Retrieved from URL http://www.gawker.com (2012, Dec. 16) Report: Mass Effect Video Game Wrongfully Attacked By Facebook Group Following Sandy Hook Elementary Shooting [Op-Ed]. Inquisitr. Retrieved from URL http://www.inquisitr.com Cohen, J. (2014, Dec. 14) Report: Two Years Later, Still Learning From Sandy Hook. Npr. Retrieved from URL http://www.npr.org Wooden, A. (2011, May. 19) Report: Portal 2 slammed as insensitive by US media. Pcr. Retrieved from URL http://www.pcr-online.biz Matyszczyk, C. (2010, Jan. 21) Report: Video games blamed for return of rickets. Cnet. Retrived from URL http://www.cnet.com Shapiro, J. (2013, Nov. 27) Report: 4 Reasons Video Games Are Good For Your Health (According to American Psychological Association). Forbes. Retrieved from URL http://www.forbes.com Zawacki, K. (2014, Jul. 04) Report: Playing Violent Video Games Makes You a Better Person, Study Says. TheDailyBeast. Retrieved from URL http://www.thedailybeast.com

Monday, January 20, 2020

The Character of Leggatt in The Secret Sharer Essay -- Joseph Conrad S

The Character of Leggatt in The Secret Sharer        Ã‚  Ã‚   This essay examines Leggatt as an independent person, rather than as a symbol connected to the captain-narrator, a view shared by many critics.   Leggatt is not a negative influence on the captain per se.   From an objective point of view, it can be seen that Leggatt's portrayal depends entirely on how the captain (as narrator) perceives him, and that he deserves to be treated as the individual being that he is.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Many of Conrad's critics, most notably Albert J. Guerard , Robert W. Stallmann , have taken the view that Leggatt, of the novella "The Secret Sharer," is either some sort of symbol of the captain's dark side, a kind of role model for the captain, or that he is part of the captain.   In this essay I will first examine the captain's portrayal of Leggatt, then argue that Leggatt is none of these, rather, he is a complete person in and of himself, and not simply part of the captain's personality deficiencies.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   At first glance it would seem that Leggatt is either the antagonist or provides a criminal influence on the captain.   By no means are Leggatt's decisions and actions exemplary.   Murdering mutinous crew members is hardly an acceptable practice, and avoiding justice, and one's punishment-all of which Leggatt do-only worsen the issue.   The captain claims that in swimming to the island Koh-ring, his double had "lowered himself into the water to take his punishment"   (Conrad 193).   However, as Cedric Watts argues, this is only true because Leggatt, by escaping justice, will face an uncertain future marooned on an island   (134).   In reality, Leggatt is doing the opposite; he is lowering himself into the water to escape from the law, ... ...as free as he can be while fleeing from the law.    Works Cited: Baines, Jocelyn.   Joseph Conrad:   A Critical Biography.   London:   Weidenfeld and   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Nicolson, 1959. Batchelor, John.   The Life of Joseph Conrad:   A Critical Biography.   Oxford:   Blackwell   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Publishers, 1994. Burgess, Chester Francis.   The Fellowship of the Craft:   Conrad on Ships and Seamen and   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   the Sea.   New York:   National University Publications, 1976. Conrad, Joseph.   Heart of Darkness and The Secret Sharer.   New York:   Bantam Books,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   1981. Graver, Lawrence.   Conrad's Short Fiction.   Berkeley:   University of California Press,    1969. Karl, Frederick Robert.   Joseph Conrad:   The Three Lives.   New York:   Farrar, Straus,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   and Giroux, 1979. Watts, Cedric.   A Preface to Conrad.   2nd ed.   New York:   Longman Publishing, 1993.       The Character of Leggatt in The Secret Sharer Essay -- Joseph Conrad S The Character of Leggatt in The Secret Sharer        Ã‚  Ã‚   This essay examines Leggatt as an independent person, rather than as a symbol connected to the captain-narrator, a view shared by many critics.   Leggatt is not a negative influence on the captain per se.   From an objective point of view, it can be seen that Leggatt's portrayal depends entirely on how the captain (as narrator) perceives him, and that he deserves to be treated as the individual being that he is.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Many of Conrad's critics, most notably Albert J. Guerard , Robert W. Stallmann , have taken the view that Leggatt, of the novella "The Secret Sharer," is either some sort of symbol of the captain's dark side, a kind of role model for the captain, or that he is part of the captain.   In this essay I will first examine the captain's portrayal of Leggatt, then argue that Leggatt is none of these, rather, he is a complete person in and of himself, and not simply part of the captain's personality deficiencies.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   At first glance it would seem that Leggatt is either the antagonist or provides a criminal influence on the captain.   By no means are Leggatt's decisions and actions exemplary.   Murdering mutinous crew members is hardly an acceptable practice, and avoiding justice, and one's punishment-all of which Leggatt do-only worsen the issue.   The captain claims that in swimming to the island Koh-ring, his double had "lowered himself into the water to take his punishment"   (Conrad 193).   However, as Cedric Watts argues, this is only true because Leggatt, by escaping justice, will face an uncertain future marooned on an island   (134).   In reality, Leggatt is doing the opposite; he is lowering himself into the water to escape from the law, ... ...as free as he can be while fleeing from the law.    Works Cited: Baines, Jocelyn.   Joseph Conrad:   A Critical Biography.   London:   Weidenfeld and   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Nicolson, 1959. Batchelor, John.   The Life of Joseph Conrad:   A Critical Biography.   Oxford:   Blackwell   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Publishers, 1994. Burgess, Chester Francis.   The Fellowship of the Craft:   Conrad on Ships and Seamen and   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   the Sea.   New York:   National University Publications, 1976. Conrad, Joseph.   Heart of Darkness and The Secret Sharer.   New York:   Bantam Books,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   1981. Graver, Lawrence.   Conrad's Short Fiction.   Berkeley:   University of California Press,    1969. Karl, Frederick Robert.   Joseph Conrad:   The Three Lives.   New York:   Farrar, Straus,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   and Giroux, 1979. Watts, Cedric.   A Preface to Conrad.   2nd ed.   New York:   Longman Publishing, 1993.      

Sunday, January 12, 2020

Introduction of Tea Essay

Chapter 1 THE PROBLEM AND REVIEW OF RELATED LITERATURE Introduction Tea, however has been a beverage in China as early as 10th century BC. Many nations throughout history have savored it and some of them are China, Japan, Korea, Vietnam, Greece, India, Iran and Turkey. Also, aside from being considered as a run of the mill drink, tea presents supposed health benefits. Some authorities say that drinking tea allegedly helps in preventing cancer. Of course, there are detractors who say that drinking tea can also cause coronary disease. Some even say that the consumption of various forms of tea results in acute liver damage. Considering all of these, tea, therefore can be divisive. There is, however, another way that people uniformly view tea: it can ba a viable product or business. In fact, almost all restaurants in the country offer Ices Tea. Nestle makes money out of Nestea. Tea indeed is a profitable business venture. Nowadays, there is a new tea craze sweeping the metropolis. People line up to savor this new incarnation of tea. Some even spend more than 30 minutes just to drink this new fad. It is milk tea. ——— What’s your comfort indulgence? A warm cup of coffee at the start of the day?Or maybe a mug of hot chocolate after a stressful week? For those of you who have a taste for unique, rich flavors and are craving something new yet familiar, there’s a cozy little cafe that offers just the thing you need. Nowadays, beverages are one of the most popular hangouts among adults and young adults or those whom we call â€Å"yuppies† or young urban professionals. This is the place where they can have the opportunity to relax, unwind after an exhausting week of work. The emergence of new beverage establishments is also evident these days. As a result, tight competition arises among beverage establishment. Competition  among beverages should not be the only focus of attention of beverage managers. They also have to consider the effects of the continuing economical crisis that we are experiencing today and how they will be able to handle difficult situations up with it so that their business will continue it’s operation and not be affected. The uses of promotional strategies are very famous among beverage establishments. This helps them attract more potential customers. It is also a business strategy that they can use to be able to context the tight competition, face the continuous worsening of our economy and at the same time be able to give their customer’s satisfaction in the products and services they are availing. This study is focus on promotional strategies employed by the selected Happy Lemon branches. The establishment was chosen because of the interest of the researcher which is a field of study of the researcher. Similarly the topic promotional strategies are one of the practices, most popular and common among beverages establishments to attract their customers, which the researcher should be familiar with as future entrepreneurs. Review of Related Literature A. Milk Tea in The Philippines In the past year, tea shops are increasing all over the metro, effectively cementing its place as the biggest food/beverage trend of 2011. According to Bianca Consunji and RonnaCapili, Milk Tea is more affordable than cold designer coffee. B. Milk Tea As a Business Originally from Hong Kong, Happy Lemon was brought to the country by a group of Chinese-Filipino businessmen who have been friends since grade school and college: Kelvin Gaisano, Kristine Gaisano, Smart Gilas player/TV host Chris Tiu, Andy See, Wesley Pardilla, and Edward Go. The young entrepreneurs share a common love for milk tea. Since there are only a few restaurants which serve good quality milk tea in the Philippines, they went abroad in search for the best cup of milk tea. Then, Kelvin got an idea.  Ã¢â‚¬Å"Why don’t we put up a milk tea business?† he suggested. All agreed. But finding the perfect brand to bring to the Philippines was the challenge. Chris Tiu related: â€Å"Filipinos, to some extent, have already been introduced to milk tea, but we want them to develop a deeper appreciation for it by offering quality beverages that boast of unique and delicious flavors, made from the freshest ingredients from around the world.† Kelvin Gaisano added: â€Å"We know there are risks involved. But we also believe that there is an under-served market for milk tea.† In their quest to find the best milk tea, the seven young businessmen went everywhere and tried different milk tea brands. One day, they chanced upon Happy Lemon, a Hong Kong-based milk tea business that has been in the market since 2006. As they waltzed inside the store and started looking at the menu, they knew they had found â€Å"The One.† They agreed to bring the brand home to the Philippines. However, it wasn’t an easy task. Tiu shared that they had to wait long before the franchise was finally granted to them. â€Å"It was a long process of courtship,† he said. â€Å"For one, we didn’t know who to contact for the franchising. Two, only one of us, Andy See, knows how to speak straight Mandarin.† They sent letter after letter. They followed up each letter with calls, but they received no reply at all until September 2009 when someone from the Happy Lemon headquarters in Hong Kong informed them that they were open to the idea of establishing Happy Lemon in the Philippines. In November 2010, Happy Lemon opened its door to Filipino milk tea lovers, including those who are curious about the brand. A quick look at the beverage menu is enough to pique one’s curiosity. Using the good quality tea leaves imported from China which are freshly brewed every day, Happy Lemon has several milk tea variants such as the Lemon Series, recommended for those who feel thirsty; the Rock Salt Cheese, their best-seller; the plain Milk Tea series; Mousse Spin, which is more popular among the younger ones; Cocoa & Coffee, which is more chocolate and coffee based with several toppings; and the exotic Specialty Drinks and Fresh Tea drinks, which are less sugary and specially made for health conscious individuals. For former King Eagle and current television host Chris Tiu, it was a love for bubble tea that led to joining the Gaisano family and their partners in bringing Hong Kong’s Happy Lemon brand to local shores.  Ã¢â‚¬Å"In Vancouver, Canada, the tea places are really packed. Here, it’s always been about coffee, so we think that there’s room for Filipinos to learn to appreciate tea,† he shares. ——- Happy Lemon is a Hong Kong-based drink shop brought to the Philippines by a group of friends from Ateneo, who have discovered it during their travels and grown to love it. Happy Lemon has over 100 branches worldwide, with the first local branch having opened at the Promenade in Green hills only last November. Due to its immense popularity, new branches are already being planned for Eastwood and Power plant Mall. But, what makes Happy Lemon different from all the other beverage hubs cropping up lately? Athlete and TV host Chris Tiu, head of Happy Lemon’s Marketing and Business Development, says, â€Å"First of all, everything is fresh. The products, they’re all made from freshly brewed tea, so the flavor is more distinct. Plus, the products are very unique. The company spends a lot in and research and development, so they’re really [high] quality. It’s not like other brands that are mostly powdered lang.† He explained that while most fast drink providers are for to-go orders only, the group wanted Happy Lemon to be more of a homey place with a warm, welcoming ambiance. â€Å"We want to make it a destination where people can go and hang out with their friends,† says Chris. â€Å"Instead of going out on gimmicks at night or drinking alcohol, go here na lang. Wholesome tayo, ‘di ba? Healthy pa!† CJ de los Santos, Cosmo.ph Staff Writer May 23, 2011 —— Occasion Based Marketing is an approach to connect when and why consumers use the product with how they shop for the product. Companies need to realize that their customers are not only different from each other, but are also different from themselves at different times. People have different needs when they are at work and when they are at home or socializing. The results of this study would mean that the consumer durable companies and  retailers are adapting various promotional strategies to attract deal prone, promotion liking customers. Consumers are bombarded with messages pitched through a growing number of channels: broadcast and narrow cast television, radio, on-line computer networks, the internet, telephone services such as fax and telemarketing, and niche magazines and other print media. In developing the product strategy, marketers strive for the right mix of promotional elements to make sure that their product is well received. One of the primary goals of a customer promotion is to entice the customer to take the final step and make a purchase; Advertising creates the interest and excitement that brings the consumer into the store. Marketers then use other tactics in conjunction with advertising programs. In addition to leading to the final decision to buy an item, consumer promotions programs can be highly effective in bringing traffic into a store and generating brand loyalty. (Stanley George June 30, 2012) Many marketers believe that behavioral variables – occasions, benefits, user status, usage rate, loyalty status, buyer readiness stage, and attitude- are the best starting points for constructing market segments (Philip Kotler, Keller, Koshy and Jha, 2007). Buyers can be distinguished according to the occasions they develop a need, purchase a product or use a product (Philip Kotler, 2002). Marketing managers and advertising agencies have realized that to make their communication programs effective, they have to rely on sales promotions, public relations, personal selling, and direct marketing, in addition to conventional advertising campaigns. In today’s markets it is no longer a choice between advertising or promotion; rather, it is a combination of advertising and promotion (Roberto and Roberto, 2005). Research has shown that advertising is most effective when used along with sales promotion, and sales promotions are more effective when communicated well through advertising so as to increase awareness of the promotional offers (Joseph and Sivakumaran, 2008) Statement of the Problem The study intended to determine the Effectiveness of the Promotional Strategies employed by the selected branches of Happy Lemon. Specifically, the study aims to answer the following sub problem. 1. What is the profile of the customers?  2. What are the reasons for customers patronage in response to the promotional strategies? 3. How do the customers perceive the Effectiveness of the strategies as promotional tool? 4. What are the common problems the customers encounter? 5. What are the comments and suggestions to improve their promotional strategies? Significance of the Study Industry Partners of SPUQC. The study enables the Industry Partners of SPUQC to know the preferred non-alcoholic beverages of students of SPUQC for them to manufacture more of those and to accrue more profit. Entreprenuers. The study enables the entrepreneurs to be aware of what are the popular non-alcoholic beverages in the present and for them to innovate and manufacture to accrue more profits. Students of St. Paul University Quezon City. This study enables the students to be satisfied with their preferred non-alcoholic beverages and for them to know the positive and negative effects of it. Future Researchers. The study enables the future researchers to make this research as their starting point and for them to have a reference to base on what are the preferences of students on non-alcoholic beverages. Scope and Limitation This study will deal with the Effectiveness of the Promotional Strategies of Selected Happy Lemon Branches As Perceived by the Customers The variables are non-alcoholic beverages which are soft drinks, juices, tea, coffee, milk, energy drinks, chocolate drinks. This study will only include random college students of all the courses in St. Paul University Quezon City and random customers of Happy Lemon.

Saturday, January 4, 2020

What Is Biotechnology And Its Ramification To Breast Cancer

Biotechnology and its Ramification to Breast Cancer According to the Centers of Disease Control and Prevention (CDC) in 2014; 236,968 women and 2,141 men in the United States were diagnosed with breast cancer. And 41,211 women and 465 men in the United States died from breast cancer (U.S. Cancer Statistics Working Group, 2017). That volume of death could have drastically been decreased if the clinicians, physicians, and oncologists utilized the Mammaprint. To understand the way Mammaprint makes a difference we first need to understand breast cancer at different levels. Some ideas we need to know are about the way that breast cancer evolves and utilizes energy, the different biomarkers and genetic makeup of breast cancer, chemotherapeutics†¦show more content†¦Warburg), the standard process in cancer metabolism (Gentric, 2017). We need to consider the significant role of TME, especially CAFs and immune cells, which profoundly participate in the metabolic interplay with neoplastic cells. CAFs and immune cells can collectively adapt to the metabolic needs of cancer cells and thus participate in tumorigenesis. Metabolic balance between all these players also promotes resistance to treatments, including not only the conventional chemotherapy or radiotherapy but also the most recent and advanced immunotherapies. Characterizing the mutual metabolic interplay between stromal, immune, and neoplastic cells will likely provide a better understanding of tumor progression and treatment resistance (Gentric, 2017). Biomarkers and Genetic Polymorphism Genome studies have identified about 80 or more genetic variants or single nucleotide polymorphisms (SNPs) linked with breast cancer risk. Each variant only discreetly alters breast cancer risk; however, together they add large risk data to current risk analysts. Therefore, when added to traditional risk models, such as the Gail model, the Tyrer-Cuzick model and/or the Breast Cancer Surveillance Consortium (BSCC) model, a combination of genetic risk factors can be used to increase risk arrangement. Risk arrangements with SNPs and other genetic alternates may also be useful to aid in other decisions for breast cancer prevention and screening. ForShow MoreRelatedDeveloping Management Skills404131 Words   |  1617 Pagessolution for courses in Principles of Management, Human Resources, Strategy, and Organizational Behavior that helps you actively study and prepare material for class. Chapter-by-chapter activities, including built-in pretests and posttests, focus on what you need to le arn and to review in order to succeed. Visit www.mymanagementlab.com to learn more. DEVELOPING MANAGEMENT SKILLS EIGHTH EDITION David A. Whetten BRIGHAM YOUNG UNIVERSITY Kim S. Cameron UNIVERSITY OF MICHIGAN PrenticeRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 Pageseconomic, social, and political churning, how will these driving factors be influenced by the brutally competitive global economy in which organizations do not have any particular geographic identity or travel under any particular national passport? What will be the effect of the rapid gyrations in markets that emphasize the difficulties that accounting practices face in determining true performance costs and that forecasting programs confront in establishing the economic determinants of corporate