International Financial Management Essay Example | Topics and Well Written Essays - 3000 words - 1

International Financial Management - Essay Example The basic types of exchange rate regimes are the fixed exchange rate and the floating exchange rate. In the latter case the market decides the movements of the exchange rate. Exchange rate volatility is a common denominator of a country's exposure to international risk through foreign transactions, whether international trade or investment (Madura, 2009). The higher the degree of exposure the higher the degree of risk associated with such exposure. Thus the exchange rate can be considered as an important indicator in monetary policy and it mainly depends on the monetary policy framework of a particular country. Exchange rate can be identified as a target for particular government's policy and that it can actively manage with the other components of a monetary policy such as inflation, balance of payments and so on. For instance the changes in exchange rate in a short term can impact on the real economy and the balance of payments and in the long term those effects can be adjusted with the exchange rate movements. Therefore developing countries that depend on commodity exports to a greater extent are more likely to face a greater degree of risk due to the fact that commodity prices in international markets are subject to huge fluctuations. As a result their currencies against those of advanced industrialized economies are weaker. Even the well developed countries especially UK has been faced with this reality but their ability to manipulate exchange rates in international markets is considerably higher when compared to those developing countries (Wheele, 1995). 2. Literature ReviewCurrently available literature on the subject of exchange rate regime and related price stabilization policy in a modern economy has both a theoretical approach and a broader empirical approach. Price stabilization policy refers to a government macroeconomic strategy designed and executed by the central bank to ensure stable economic growth based primarily on stable prices and lower unemployment levels. This is a contingency macroeconomic model that presupposes a smoothing out effect on erratic fluctuations in aggregate supply. Alogoskoufis (1992) shows that the broader policy level approach includes monitoring and adjusting cyclical growth process and interest rates so that aggregate demand can be managed to achieve broader macroeconomic policy goals.This

1-page Marketing Research Paper Example | Topics and Well Written Essays - 250 words

1-page Marketing - Research Paper Example For example, annual percentage growth rates of GDP at market prices based on the U.S dollars, in 2010-2014, was 2.2%. Various factors and trends affect a company and this tend to bring some of the implications to the business such as state of the economy, technology, basic characteristics customers have in common like age and shifts in popular opinion which are strongly influenced by the media. Environmental issues also affect an industry in a great way. There has been a difference though in U.S in those three years as technology has progressed, there is access to distribution of channels, and also access of essential unique services. While different companies have different products, they have to make them saleable in the face of current and potential competition, thus they need to evaluate ways to be attractive to the industry. For example, they should have unique products compared to other companies, so as to gain the buyer power also for the customers with the knowledge of new trends and emerging channels, which offers an opportunity to develop a competitive advantage of major purchasers in future years. For example, the U.S. percentage of the export of goods and services as from 2010-2014 was 13.5, which shows an improvement in its estimated share, thus the growth of the industry. Feenstra, Robert C, Joseph E. Gagnon, and Michael Knetter. Market Share and Exchange Rate Pass-Through in World Automobile Trade. Cambridge (1050 Massachusetts Avenue, Cambridge, Mass. 02138: National Bureau of Economic Research, 1993. Internet

PC Accessibility Tools and Its Various Classroom Use Research Paper

PC Accessibility Tools and Its Various Classroom Use - Research Paper Example With over six million school aged children ranging from ages 3-17 in our schools today, The National Center for Education Statistics realizes that there is a need to help these students stay abreast of their educational needs. (â€Å"Assistive Technology Helps All Kids Learn†) That is where the Accessibility Tools option in all Windows products, in this case Windows *, comes in to â€Å"allow the user to customize their accessibility options in Windows 8†. (â€Å"Ease of Access Center in Windows 8†) Some classrooms will have vision impaired students. Their computers can be tailor suited to their visual shortcoming by using the accessibility tools set within the computer to help them better see their monitors. By using the â€Å"Make Computer Easier To See† command, the resolution can be adjusted to make the screen brighter or softer for the student to see the text. The Narrator may also be turned on in order to have the text read to the student. While the Audio Description tool can be used to have the video being shown on screen described to the student. The Magnifier can also be used to increase the font and icon size of the onscreen display so that the student can better navigate his way around the system. The Narrator and Audio Desription can also be used by students who are totally vision impaired (blind). (â€Å"Accessibility in the Classroom†)... Thus allowing the student the freedom to use the computer as he wishes for whatever particular need he has. (â€Å"Assistive Technology Helps All Kids Learn†) For students with Dexterity Impairment, the mouse can be turned off and its functions redirected to the arrow keys on the numeric keypad on a PC or the arrow keys on a laptop. Sticky keys can also assigned and used so that the user will no longer have to use combination presses such as ctrl+alt+del to execute certain keyboard shortcuts. The modern computers now have touch technology built into their screens thereby minimizing the need for an actual keyboard when using the PC, laptop, or tablet. Used in combination with Speech recognition, it becomes a lot easier for the dexterity impaired students to navigate their way through the various programs and commands within the computer. (â€Å"Accessibility in the Classroom†). In the case of students who are both hearing and vision impaired, they are not doomed to a lif e without education. Ease of Access tools within Windows 8 allows the units to be specially outfitted with Braille readers that can be used alongside the speech recognition, Audio, and Narrator tools of the system. Thus giving them the full effect of a modern day, computer based education in the classroom or the comfort of their own homes for those who are physically unable to come to class. (â€Å"Accessibility in the Classroom†) It is important to note however, that these accessibility tools are not limited in use to special needs students. The accessibility tools available on the computers can also be used by students who find themselves within special circumstances. Take for instance the case of a child who broke

Illegal immigration Essay Example | Topics and Well Written Essays - 750 words

Illegal immigration - Essay Example However, such immigrations adversely affect the economy and society of the United States. The thesis statement for this paper is, ‘economics and social costs of illegal immigration outweigh the number of associated benefits’. Social and Economic Cost of Illegal Immigration Illegal immigrations put a damaging impact on the economy of a country. Some of the main effects on the economy of a country due to large-scale illegal immigrations include increased poverty, less job opportunities for local people, and decreased foreign investment because of increased fear of crimes in immigrant-populated areas. Immigrants are cutting down the wage levels for local Americans (Porter, n. p.). Reports show that many companies in the United States prefer to hire illegal immigrants because they are willing to work for low salaries as compared to the salaries that local people demand. Such situations result in decreasing the number of job opportunities for local people because companies fi ll many job positions with people who demand less money in exchange for job and confidentiality about their legal status in the country. Such situations also cause an increase in the graph of poverty in a country because when local people will not have jobs, they will face shortage of money, and their spending power will decrease as well. Overpopulation in the host country is also an effect of illegal immigrations. The demand and supply system also gets affected due to illegal immigrations because economic analysts cannot count the presence of illegal people accurately. In the United States, increase in the number of crimes is also associated with large-scale illegal immigrations. Some percentage of illegal immigrants start engaging in criminal activities when they do not get proper job opportunities even in the developed countries. Increased drug trafficking in the United States is also associated with large-scale illegal immigrations. As Go states, â€Å"the US suffers an annual loss of about 70 billion dollars due to drug-related illnesses, death, and drug related crimes.† Along with high economic impact, crimes and violence also affect the society. Crimes cause threat and terror in the minds of local people because of which they start thinking negatively about all immigrants. Benefits of Illegal Immigration Although there are no apparent benefits of illegal immigrations, if we analyze the positive effects of presence of illegal immigrants deeply, we come to know that they do play a little part in keeping the system running. For example, they do low profile jobs from which legal citizens usually keep themselves away, such as, sanitary jobs, waiter jobs, and petrol filling worker jobs. Illegal immigrants do such jobs to earn their livings by hiding themselves from the law enforcement agencies. As Mauriello states, â€Å"one of the perceived benefits of illegal immigration is that of filling in of low wage jobs that a regular American would not be wil ling to accept.† Rights of Illegal Immigrants Basic rights of a person remain the same wherever a person lives and in whatever way a person arrives to the other country. In the U.S. constitution, the Fifth, Sixth and Fourteenth Amendments protect the basic rights of all individuals living in the United States. The law grants protection to every individual and applies law for illegal immigrants. Although illegal immigrants

Poverty in Canada Essay Example for Free

Poverty in Canada Essay Poverty in Canada is a serious issue that needs to be effectively and efficiently addressed. Approximately one in six Canadians lives in poverty despite Canada being among the wealthiest developed countries. The poor live in poor housing conditions, earn minimal wages and overcrowded regions with some being forced into the streets, in cars or old vans. (www. kairoscanada. org). Poverty makes them live in fear, become malnourished, bad health conditions that make their lives a misery. Canada has a record of having the strongest economic growth especially from 1997-2003. What are the causes of poverty in Canada? Poverty rates for the minority groups’ for instance aboriginal people, new immigrants, single parents and one disabled are higher. These people lack secure employment from which they can earn a decent source of income. Without the finances they cannot cater for their basic needs like food, shelter and clothing. Lack of adequate and efficient government support also contributes to the higher rates of poverty. The poor get poorer when relevant authorities fail to provide or open channels through which they can access financial assistance. Poverty in Canada is highly correlated to gender, race and a citizen’s status in the society. (www. ccsd. ca). Those from families that are at a higher rank in terms of social power will be of better economic status compared to those from poor families. Poverty tends to be inherited as wealth and riches are. (www. kairoscanada. org). Education is a vital factor affecting or contributing to poverty. Parental education level affects how their children will be whereby those with tertiary education have the skills or knowledge to acquire decent employment that can enable them lead decent lives. The family size and structure also contributes to poverty. Single parents have higher chances of living in poverty as they have to single-handedly cater for their children. Large families also need more finances to cater for all their needs and small families generally tend to be better off. Cultural barriers and prejudice affects or influences government policies as well as social attitudes and economic structures. Distribution of wealth and not lack of it acts as a major cause of poverty in Canada. Poor pay act as a major determinant of poverty. The government allocates a minimal amount of resources for overall social transfers for instance on income assistance, child benefits, old age security, disability assistance, employment insurance and social assistance. New immigrants get poor wages and work under hostile conditions. Since they do not have permanent residency they are very susceptible to exploitation. They work for long hours, earn sub-standard wages, lack over time pay and are physically or verbally abused. (www. kairoscanada. org). Discrimination against women and people of colour hinders them from employment opportunities. Gender inequalities and domestic responsibilities, lack of appropriate childcare and language barriers hinder effective employment and consequently poverty levels rise. Family characteristics for instance the age of becoming a parent affects or rather influences family income levels and increases the chances of poverty. Research has shown that families of single mothers are generally poorer than families headed by men. In terms of wages paid women tend to earn less than males as they participate a lot in domestic chores and childcare (www. kairoscanada. org). They also tend to be more represented in the service and less paying employment opportunities as compared to men. What are the effects of poverty in Canada? Poverty in Canada has detrimental effects in economic, social as well as psychological aspects of those it involves. It deprives off the poor important things like food, shelter, clothing, education, health and employment. Inability to adequately provide for the poor is a cost to the government especially when cost of housing for example increases. Quality of healthcare provided is undermined as the demand for these services increases. Poverty is linked to poor health and since Canada provides universal health care it has increased expenses providing for more patients. Poverty and income inequalities have a major effect on health where health effects of poverty are felt more among the poor. The costs incurred on other services like education, recreation, transportation, security and pension also face a blow as the demand increases. (www. kairoscanada. org). Poverty affects people’s self esteem, dignity and belonging as it exposes them to hostile indecent living conditions. Those discriminated upon are emotionally affected by the way the society treats them. Poverty has a negative impact on social cohesion as well as economic prosperity. Poverty is also responsible for increased incidences of child labour and child abuse. Poor families can use their children to supplement their incomes. Criminal activities are aggravated by poverty since the poor may use illegitimate means to attain the basic necessities. How is poverty addressed or handled in Canada? Canadians fight or react to poverty in different perspectives. Direct donations and charity are offered to the poor and they include money, time, clothing and food. Economic based strategies are also developed for instance the creation of cooperatives and local businesses that are supported and run by the community in terms of funds or loans. This approach is beneficial to the community at large as what an individual could not have afforded is now affordable. Government protests and advocacy is another response to poverty. Churches and other non governmental organisations lobby to government to address vital issues like on income security where minimum wages can be set, employment insurance, childcare, social programs and fairness of taxation. Anti-poverty groups create or rather raise awareness of poverty and by so doing, keep the government in check. What are the strategies of fighting poverty in Canada? Government policies should be changed so as to increase more income supports for the Canadians. There should be increased security and remuneration in the labour markets whereby minimum wages as well as observance or adherence of human rights to part time and contract workers are considered. (www. socialjustice. org). There should also be increased accessibility to public facilities like housing, childcare as well as recreational programs. The children are a vulnerable population that ought to be adequately attended to. The Canadian government ought to be committed in setting targets of progress. Setting a parliamentary committee would also be appropriate especially in ensuring that there is transparency and effectiveness in the process of poverty eradication. It can establish fair tax systems for instance a low-income tax that can promote education to uplift the poor people’s living conditions. The government ought to assist single parents by increasing their benefits. Child benefits should also be increased so as to improve the living standards of children from poor families. Cultural transformation is also crucial if poverty is to be eliminated in Canada as cultural aspects influence poverty. (www. socialjustice. org). People can be encouraged to value and pursue academic goals so as to increase their chances of getting jobs that can enable them lead decent lives. An effective poverty eradication strategy is one that is made for the people and by the people. It is therefore very important to involve the minority groups like people of colour and women in the design and implementation of poverty eradication strategies. Families can be encouraged to raise small families so that their educational levels can be higher as their family incomes would be higher. Cooperative societies and other forms of community efforts to mobilize finances for the overall development should also be encouraged. They will be very important in ensuring that the status of the poor is uplifted. Education is very important in ensuring that people attain the necessary skills to fit in the job market. (www. conferenceboard. ca) Concerns of the poor should therefore be felt or reflected in the government policies as well as in its decision-making processes. Their human as well as economic rights should be fought for or respected. Reducing the gap between the rich and the poor would be an appropriate measure by the Canadian government. (english. napo-onap. ca). It only works to make the rich richer as the poor languish in poverty. Hiring processes should be fair and just so that the human rights are respected. Discrimination has negative effects, as it would result to under-utilisation of skills, capacities, talents and opportunities all of which are beneficial to the country as a whole.

The Theory And Practice Of Organisations

The Theory And Practice Of Organisations Various theories have been significant in forming and recognising organisations. Throughout the twentieth century, the theory and practice of organisations have been modified from a more traditional management approach were efficiency and profits were the main goals to a more networked approach where service and user satisfaction are the focal points (Hughes and wearing 2007). Each organisation is different. Differences relate to varying missions, demographics, location, physical environment, management style, levels of funding and financial conditions, and whether the organisation is public, nonprofit, or for-profit, among other factors. This essay will discuss the importance of organisational mission/vision statements, structure, resourcing and service in distinguishing human service organisation from one another as well as provide theoretical analysis on how this can influence the organisations practices and services. Human service organisation is the word often used to describe health, welfare, and educational organisations, and is generally identified as organisations whose goals are to provide some kind of service for people individually or communities (Gardner 2006). Human service organisations set out influence in structuring the nature of social work practices. The agency provides the decree and authorisation for carrying out societies order in regard to the health and well-being of the citizens and regulates the resources essential to accomplishing this work (Hanson, 1998). Human service organisations obtain their purpose from community needs and priorities, as characterised by the social settings at any given time. In many ways social work practice is established , facilitated, and at the same time controlled by the purposes and operating modes of human service organisations. In theory , purpose is comparatively consistent across all human service organisations in that in a broader sense meet the needs and contribute to the well being of consumers , and to contribute to the overall social welfare (Jones and May 1992,pg.84 , as cited by Gardner 2006).It is imperative that the overall vision does conveys the broad hopes of the organisation as well as comprehend the intricacy of its purpose. Womens Domestic Violence Crisis Service (WDVCS) is a Victorian State-wide service for women enduring violence and abuse from a partner or ex-partner, another family member or someone else they are close to. Women Domestic Violence Crisis Service acknowledge the diversity of women and childrens experience and supplies a response that respects the unique needs of the individual woman and their children. WDVCS will ensure that the response meets the requirements of the organisations funding and service agreement and its legal obligations. The organisation through feminists realised the importance of servicing woman who have been experiencing domestic violence, and the wants for those women to be safe. At the beginning, WDVCS started from several individuals houses, were they would answer phone calls to service the community, to what is now classified as an organisation. The philosophy of the organisation is that violence is not acceptable on the basis of human rights and that women expe riencing domestic violence have the right to be safe. Domestic violence does not affect one certain type of individual but in fact affects a vast array of individuals from across all levels of society and from all types of religious, ethnic and race groups. The Womens Domestic Violence Crisis Service of Victoria (WDVCS) acknowledges that the staff of the organisation are a vital and valuable resource. WDVCS has an obligation to supporting the growth and preservation of a demographically diverse workforce that is highly skilled, motivated and resourced to ensure quality and continuity of service delivery. All staff of WDVCS are expected to work within the Philosophy, Policies and Procedures of the organisation and abide by the Code of Conduct. WDVCS is not an auspice, it is a corporate association in its own right which means WDVCS has its own board, CEO, coordinators and staff .WDVCS has four coordinators, Telephone crisis coordinator, accommodation coordinator, communication coordinator and Quality committee coordinator. All of whom supervise the phone team and accommodation team. The Communication coordinator works on community development and media projects which was established by WDVCS in 2008, the aim of the project is to educate women on how to share their experience in domestic violence to the public via the media and also to empower women to respond to media in a self-assured way. The board of WDVCS is responsible to set all WDVCS strategic plans of the organisation. The board insures all the risk managements of the organisation, as well as ensures that the CEO utilises the organisation resources, budget in order to carry out the strategic plan. WDVCS has nine female board members who came from diverse factions o f the community. Organisational structure frequently involves an array of values and beliefs about the roles and responsibilities on how decisions should be made by using a criterion. The Womens Domestic Violence Crisis Service of Victoria (WDVCS) has a commitment to feminist, democratic work practices. It is essential that decision-making authority be informed by processes that are participatory, democratic, transparent and responsive to the needs of women who use the service. There are two ways decisions can be made ,formal and informal, the formal part is governed by board .WDVCS is not a very hierarchical organisation as such. The organisation has regular meeting, quality committee which involve staff member who have inputs to the organisation policy and procedures via quality meeting and they make recommendation for same policy to be taken for further discussion on staff meeting, CEO of the WDVCS stated in the interview that they take a more democratic and concise of organisation decision making but the end of the day the final decision lies back to CEO. Workers involvement and input to worker meeting and quality meeting result in less frustration with organisational superiors as participation allows workers to feel somewhat accepted. The community does not have much input on the organisation decision making process , however if user or community member were interested in the organisations decision making process they can be nominated to join the board that way they can become more involved. The only way the organisation receive input from community is the feedback from their clients via telephone service and through women who access the accommodation but it is an area the organisation is working on to improve via WDVCS website. So the community can have an opportunity to have an input and provide feedback. The Womens Domestic Violence Crisis Service of Victoria (WDVCS) is committed to a rights advocacy direct service delivery model. The service model emphasises a crisis intervention response, which prioritises safety, informed choices and the rights of women to control decision making about available alternatives. This service model offers high quality crisis intervention, counseling, advocacy, support, information, referral and emergency accommodation services to women and their children who are victims of domestic/family violence. The service model is primarily focused on reinstating women and their childrens right to live safely in the community. This service delivery model supports the unique role of the WDVCS as the only statewide telephone crisis service and supported emergency accommodation service provider for women and children who are victims of domestic/family violence. The Womens Domestic Violence Crisis Service of Victoria (WDVCS) recognises the basic human rights of all w omen and children to: safety, shelter and food; live free of fear and violence; and dignity and respect. WDVCS is committed to providing responses that respect the rights of women and their children to be supported in their efforts to be free from violence in an environment that is safe from physical, sexual, emotional/psychological, economic and verbal abuse.The primary service users of WDVCS are women and their children who are victims of domestic/family violence. The Majority of the WDVCS service users are self referral, however they might get a hold of WDVCS information from other services in the sector such as the police, other domestic violence services, community health or the yellow pages. WDVCS has a policy to empower women even if other service do initial referral WDVCS staff will make sure to speak to woman to hear her story with empathy Today, viewpoints toward how organisations should be run vary considerably from the classic bureaucracy expressed by earlier theorists. Efficiency has culminated to have its appeal as the most crucial goal or characteristic of organisations. The work environment itself is seen as a critical variable in how much and how well organisations function to attain their purposes. In todays view organisations are dynamic, developing and changing in interaction with external stimuli. Partnerships within and between organisations form and restructure among employees and interest groups as each searches for to improve its own interests. Within this framework, each organisation cultivates a unique philosophy that influences how it functions (Hanson, 1998). Human service organisations are so different; it is not feasible to touch on all the aspects that affect the organisational base of practice. Internal factors have to do with decisions largely made within the organisation about how it will accomplish its business. External factors include social welfare laws and regulations, judicial decisions, funding allocations, and the level of competition among similar agencies in the community. These and other factors determine the parameters in which the organisation functions and set the boundaries for social work practice within them.

Marketing Strategy of TVs Motors

Marketing Strategy of TVs Motors TVS Motor Company is Indias third largest manufacturer and company had made success in their last ten years. TVS achieved many awards for their quality of products, customer satisfaction and for their technology. This paper analyzing the organizations various strategies models as well as describes the financial statement analysis for last five year. Analyzed how the company reached the current position and described the recommendations for TVS Motor Company. Introduction: An organizational study is conducted to have a clear and proper understanding of the organizations basic structure, coordination and functioning at all levels. Every organization involves in identifying and coordinating the work that being performed and delegates authority and responsibilities. Organizations are always looked as a social entity directing towards designated goals that are designed as coordinated activity and structured deliberately linking to external environment. In a country like India which has seen an industrial revolution in last couple of decades, bringing large multinational corporate and industries to the country any organization would require strong organizational functioning to compete with other industries in the market paving way to success and preferences to the organization. My organization study involves research on various departments to understand their functions within and their purposes. I have also tried to bring out the achievements of the organiz ation so far and how it competes with its competitors. It was also important for me to study how they progress towards their mission and vision of the organization. Before doing a study on any organization it was important to have compassion on the concepts, principles and requisites of the organizations. Concepts of an organization: Every organization involves in a process of identifying and grouping the work that has to be done. It defines and delegates the authority and responsibility to every individual or sector. It establishes strong relationship with its employees to accomplish its objectives and performing work efficiently. Principles: Principles are tailored on theoretical basis on which the strategies of the organization is built or framed. There are several fundamental principles there are to be followed in developing an organization strong and efficiently. Some of them are Unity of objective Unity of command Specification Span of control Co-ordination Exception Flexibility Communication Simplicity Efficiency REQUSITIES: The objectives of the organization are to be candid and clear and the organizations understanding their capacity in achieving them. All activities within the organization are implemented efficiently and easily. Proper coordination on all activities that being executed. Communication system inside the organization should be direct and effective. Should be complete with all essential activities being put into action. There should be reasonable span of control at all levels Wherever required, provision is to be available for expansion Defined procedures are to be followed on all functions of the organization Organization should always aim at promoting morality of its employees Proper diversion on authority and responsibility is required Business strategy: TVS motors which originates from Trichur Vengaram Sundaram Iyengar motors is one among the leading motorcycle company in India .it is the third largest two-wheeler manufacturer company in India and among the top ten in the world. It holds annual revenue of more than $ 1 billion .Its a flagship company with TVS group USA with 4$ billion. It strives and thrives in manufacturing innovative and pioneer products. TVS emphasizes on launching new products with its new product introduction (NPI) team of approximately 300 engineers who stand at forefront in executing strategic visions for the organization for its new products. Though these products are developed domestically it collaborates with globally technical renowned partners. It aims to introduce six to ten products every year to address broad-based requirements of the market. Bike for Anyone: TVS Motors aims at introducing wide range products thats suits the needs of all two wheeler riders. It holds products from mopeds to racing motorcycles. The prices of these motorcycles are also affordable and reasonable to suit financial status of middle and upper middle class people in India. It was also the first motorcycle company in India to launch mopeds that were easily affordable to labor and wager groups of India. Penchant for Quality: TVS Motor has established four manufacturing plants located at Mysore, Hosur, Himachal Pradesh and one in Indonesia. The company is more consistent on its quality of its products so far. The vehicles were long lasting and reliable. Innovation at the Helm: Strength of the organization lies in its design and development of its new products, the company launched seven products on the same day in 1997, making it all the first automotive company to do so. They aim at developing superior customer satisfaction. TVS presents quality vehicles to meet ever changing need of its customer and market, the company already holds 15 million customers on road. History: The company was founded by Trichur Vengaram Sundarm Iyangar. He initially started on transport business holding large fleet of buses, trucks under the name of southern roadways limited. Later the company spread its wings on automobile sector, including insurance, finance, two wheelers manufacturing components, and tires. It is combined with 33 companies of its own to bring a turnover of nearly 3 billion USD. On 1978 the company started plant at Hosur to manufacture mopeds as a new division. Later the company collaborated with Suzuki on 1982 on a joint venture to obtain brand impression on its customers. Major Milestone Year by Year: 1978: TVS Motors was started as a new division of TVS. 1982: Incorporated as Indians motors. It collaborated with Suzuki motors. 1984: 59,400,000 shares were issued on which 7, 00,000 shares Sundaram Clayton ltd, Chennai. 70,000 Anusha investments 20, 00,000-Suzuki motors 2, 20,000 -Employees and business associates 29, 70,000- public 1985: incorporated Lakshmi Auto Company6 for Manufacturing transmissions and critical engine parts. 1986: company name was changed from Indo Suzuki motors to TVS Suzuki motors 1990: launched 34cc Miniped 1997: set up auto ancillary estate at Mysore and Hosur 1998: RS: 1,000 crore mark in 1997-1988 introduced first four stroke vehicle in the country 2003: Recorded share of 35% of share in motorcycle division, Recorded 31% growth on its sales. Company introduced racing bikes that were tested in Asian circuits. 2006: Appointed new president 2007: launched 7 motorcycles on the same day making a mark in history 2010: Launched Indias first auto clutch motorcycle in Chandigarh. TVS Michael porters competitive force model The strategy is developed by Michael porter which describes the external factors affecting the organization. The TVS analysis is as follows: Supplier Power: Although TVS has been a prominent supplier for economic class customers in two wheelers market, here we take the power of the suppliers for TVS to analyze. The Supplier market for TVS is highly fragmented and the possibility for backward integration is also high which has restrained the power of the suppliers. TVS engages with several local suppliers for their spares and parts for their automobiles manufacturing. The entry of many new small scale manufacturers has also contributed to the benefit of large automobile manufacturers like TVS to source their Spares and parts at a very optimal price. This clearly indicates the low supplier power. Buyer Power: Buyers power in two wheelers industry is more as the product diversity and brands available in the market are exceptionally high. Buyers today are demanding and specific on their needs for the money they pay. They are looking for the brand that offers better pricing and technology which has shadowed the customer loyalty for any brand today which is the most faced threat by TVS. Threat of Substitutes: Threat from substitutes is quite low when compared to other forces since market seems only to grow and mature every day. But when looked down the line we could anticipate a threat from the dramatically escalating petrol cost which might cause customers to switch to economic diesel cars. As well growing environmental concerns has also brought in bicycles and battery two wheelers that might pose a threat in future to TVS. Intensity of Rivalry: Two wheelers industry is most known for the competitive market and rivalry. Two wheeler brands like Bajaj, Honda and Yamaha have come up with various product line and technology targeting the customer segment of age group 20 to 30 years who are more fascinated to sporty two wheelers. But TVS has very less sporty models available for customers to choose that has restrained power of the brand over the most targeted customer segment by its competitors. Although TVS has a better power over the mid aged economic class customer segment, competitors now are increasing their focus on taking over it too. Barriers to New Entrants: New entrants face a moderate barrier in penetrating the market since it is consolidated by few and strong suppliers. As the market size of the two wheelers industry is big and requires a strong footprint with high capital investment, new entrants find it difficult to fit themselves among the market front-runners. Thus TVS is not susceptible to threats from the new entrants to the industry. TVS Motors market share The market share of all Two-wheeler is affected by various inflation, rise in petrol price and interest rate. Automobile industry had unexpected growth around 15% is due supported by various external factor like urban development, developed public transportation, financial purchases and Two-wheeler penetration into various region. Hero Honda dominated in the market by 55% (2011-2012) in last five quarters. Market Share with competitors April Feb. 2011 Source: TVS Motor Company Financial performance Details/Year 2011-12 2010-11 2009010 2008-09 2007-08 Sales other income* 7148 6324 4485 3741 3310 Profit before interest, depreciation, amortization and tax* 520 491 304 247 219 Profit before tax 316 248 76 31 35 Profit after tax 249 195 88 31 32 Net fixed assets 1078 995 983 1036 1043 Share capital 48 48 24 24 24 Reserves and surplus 1122 952 842 786 798 Net worth 1170 999 835 735 769 Total borrowings* 831 768 1003 906 666 Earnings per share #(Rs.) 5.24 4.10 1.86 0.66 0.67 Dividend per share (Rs.) 1.30 1.10 1.20 0.70 0.70 Book value per share# (Rs.) 24.38 20.81 17.40 15.32 16.02 EBITDA/turnover (%) 7.3 7.4 6.8 6.6 6.6 Profit before tax/turnover (%) 4.4 3.9 1.7 0.8 1.1 Return on capital employed (%) 19 16.4 8.0 5.6 2.8 Return on net worth (%) 23.0 21.3 11.2 4.1 4.1 Source: TVS Motor Company The company achieved the annual sales of two million as growth of 32% by selling 1.52 million units last year. The company made their growth in all three segment as Executive as 26%, Economy as 12% and Premium as 38% for the year of 2011. When compared with 2010, there is increased in sale of fixed asset in 2011. On 2011 fiscal year TVS Motors acquires assets increasing the liquidatory assets to 1.70 crores. Due to increase in RD expenses decrease in sales and investment in manufacturing sector increased the companys liabilities to 950.49 crores. Companys capital expenditure was 91.63 crores in year 2011. In the year 2011 current ratio stands at 0.17 while the debt ratio is at 0.98%. The cash ratio is 1.4 times than previous as the number proves that the companys stable but if the ratios are not improved over years the companys long time sustainability will be at jeopardy. Operational analysis SWOT Analysis Strengths: TVS is an International player with brand equity and plays important role in Indian two wheeler markets. RD department team gives them a leading edge in markets technology development covering various segments like moped, motor cycle and scooter. These differences make the products attractive for people of all ages. TVS has a wide spread of distribution network and numerous service centers covering all regions of its service areas which provide a unique service to its customers. TVS groups have 40,000 knowledgeable, experienced and skilled employees providing service to more than 15 million customers in India. Advertising with brand ambassadors and attracting people with more promotional activities. Products with low price, high fuel economy, eco friendly less emission and unique design with its competitors. Weaknesses: Despite exporting products to various countries worldwide, its not a globally recognizable brand yet. Lack of competitive premium bikes to attract the riders in the market. Most of the RD resources used in economy and executive products shading the premium segment. Opportunities: One of the fastest growing automobile providers in India. Export is limited and the international market is untouched which gives a versatile opportunity to explore and establish international market. More movement in higher-end model and more young generation are motivated towards motorcycle. Threats: Heavy competition from other competitors and from other international brand i.e. importing of cheap motorcycle from china. Gradual increase in fuel price, Decrease in car prices, policies and increase in taxes will affect margin for dealer as well as customer. Improving public transport will have an effect on the automobile sales. Spare parts are expensive which increases the maintenance cost. TOWS Matrix Analysis SWOT and TOWS are acronyms to each other, where as strength and weaknesses comes under internal environment. Opportunities and threats are comes under the external environment. But for practical study, TOWS describes internal environment and SWOT describes external environment. Strength: TVS is International player with brand equity and plays important role in Indian two wheeler markets. Excellent RD work of products and different products in various segments like moped, motor cycle and scooter. These differences make attraction to people from different age. TVS had wide spread distribution network and numerous service centers which make easy for people. TVS groups have more than 15 million customers and knowledgeable, experienced, skilled 40,000 employees. Advertising with brand ambassadors and attracting people with more promotional activities. Products with low price, fuel economy, less emission and excellent design when compared to other company. Weaknesses: Even though exporting to various countries, it is not globally recognizable brand. Fail to cover premium segment bikes and their segments are only for middle class customers. Opportunities: One of the fastest growing segments in India is automobile segment. Export is limited and untouched international market. More movement in higher-end model and more young generation are motivated towards motorcycle. SO TVS had unbeatable sales in moped and scooter. (S1O1) They had 3500 dealer for making sales and giving excellent service to customers. TVS maintains its brand image by designing products for all customers from low income to high income people. (S4O3) Employed more engineers in RD to bring their designing performance and development in all categories. TVS has ratio in debt equity is 0.1. WO Even though it is not globally recognized, TVS made an excellent land mark in India. (W1O2) TVS need more concentration in premium vehicles because sales of premium vehicles are growing in recent years. (W2O3) Market share is reducing when compared to last few years. Threats: Heavy competition from other competitors and from other international brand i.e. importing of cheap motorcycle from china. Gradual increase in fuel price, policies and increase in taxes will affect margin for dealer as well as customer. Improving public transport will have an effect on the automobile sales. Spare parts are costlier. ST Automobile is one of the growing sectors in the world, so it is golden opportunity to come forward in global market. (S1T1) TVS need more concentration in RD to improve the use of personal transportation. (S2T3) WT TVS has other competitors in two wheeler segment, which is the main drawback for them. Cost of spare parts and their products are high when compared to other company. (W2T4) TVS BCG Growth Share Matrix: The BCG Growth-Share Matrix is a planning model in which business is divided into four major based on market growth and market share. The growth share in this table positions the two major things of profitability. Star (Scooter) Question mark (New motorcycle and new scooter) Cash cow (Moped) Dog (Motorcycles) Star: Star denotes high market growth and high market share in the industry. This position defends when the organization invest large amount in this segment. There is decrease in the growth when compared to last year, so this is the reason scooter comes under star category. It will turn into cash cow when there is gradual increase in coming years. Cash cow: Cash cow denotes low market growth and high market share in the industry. In moped sector it is the major contribution to the market share because moped have more advantages like low cost when compared to other moped manufacturing company. Handling is very simple and this is more preferred by small traders. Teenagers are using this vehicle as an entry point for them. This dominates in the position of cash cow because increase in the growth of sales in every year. Question mark: Question mark denotes high market growth and low market share. In this category, there are two things to be considered as invest greatly in the products or to clear up this products. The company launches new TVS Flame which gets more drawbacks in the market and the company planned to launch the product with redesign. Company had greater growth in the scooter segment, so they launched electric scooter due to increase in the fuel price. But the product is failed due to some motor problems. So company need to invest in them for increase in market growth, this is the reason that these products comes under the question mark. Dog: Dog denotes low market growth as well as low market share in the industry. In this segment, the motorcycle is divided into three categories as economy segment which had increase in 2% when compared to last year. In executive segment, decrease in 1% when compared to last year. But in premium segment, there is no increment or decrement when compared to last year. Market share came down when compared to last year, so this is the main reason that motorcycle comes under the category of dog. Marketing, Financial and RD Strategies Marketing strategy: The company volume growth increased largely from the year of 2010-2011, but the company does not have similar growth in last year of 2011-2012. The company had huge demand in moped, scooter and only in premium motor cycle; so these are volume key drivers in TVS motor company. The company is planning to build key model brand, so company had planned to have sustain success in their products like Star, Victor and Apache. These products had made brand image to maintain its success and these success made the company to introduce the new products in the market. These are key volume drivers and their focus to sustain their growth of the company. TVS motors have decided to launch seven new vehicles at a time in the year of 2007, so this will make the company as a young multinational company. This makes work for continues three years to rollout all these seven products at a time. Within these seven vehicles, four of them are two-wheelers and three are passenger three-wheeler vehicles. These products are various technologies, design and new engine. TVS introduced CCVTi engine which reduce carbon-dioxide and reduce the monoxide by 70% which make green revolution and also introducing Fuel injection technology which consumes less fuel. TVS motors first introduce the electric scooter due to increase in fuel price in India. These are marketing strategies to cover imagination of people. TVS continuous improvement in quality of products resulted in winning various quality awards which brings more value for the customers. TVS offers 5-year warranty for Star vehicles, which gives customers more preference. These customer satisfaction and quality are the one of major role for marketing strategy. TVS dealers are using their own individual promotion plans to the final buyers. The company advertises to the customers to provide offers to buy products where dealers provide with sale promotion to the product now. The company offering more promotional plan such as exchange offer, finance conveniences to the customers, free services, follow-up customer for their services and complaints and other festival offers. These are various marketing strategy promotions to customers for buying the products and giving excellent service to their products to have sustained growth in market place. Financial strategy: TVS records the sale of 154,647 unit in August 2012 and 194,898 units in August 2011, whereas for Two-wheeler sales records 150,740 units in August 2012 and 190,184 units of sales in August 2011. In domestic sector, TVS records about 135,513 units in August 2012 against 163,705 units in August 2011. In motorcycle sector, TVS records 53,673 units in August 2012 against 77,726 units in August 2011. In scooter segment, records 38,193 units in August 2012 against 52,253 units in August 2011. From this analysis, there is gradual decrease in the sales of all sectors including moped, motorcycle and scooters. Company exports 17,934 units in August 2012 against 29,984 units in August 2011. In Three-wheelers, company sold 4,714 units in August 2011 but it decreased to 3,907 units in August 2012. From the total, the company fails to compete with the previous year of same month. Research and development (RD): The company has a strong research and development (RD) department, supported with state of the art aiding technologies. Their in-house world class testing facility gives them a unique environment for testing the engines noise, vibration and harshness (NVH) and life time warranty testing. To they are supported with modern computers for developing good design as well as for developing new innovation in the products. The team has been concentrating on eco-friendly products for a decade helping the fact of global climatic changes and increases of carbon dioxide release into the environment. They succeeded by out coming with a high fuel economy, reusable parts and low emissions hybrid products. Their automatic transmission technology for scooters is widely credited across the world due their very low emission and fuel economy. TVS RD department published 81 papers placing and they developed various products with this research and they are successfully running in the road. For national and international conferences, RD published around 81 technical papers. Joint venture and Value chain TVS has joint venture with Japaneses company Suzuki with whom it shares their technology, design and manufacture for two-wheeler under the banner TVS-Suzuki. TVS-Suzuki manufactured various products including Samurai, Shogun and Fiero. Due to the rising disputes and low profit margins TVS decided to break their collaboration with Suzuki. In 2011, companies came to an agreement, as per the company was renamed as TVS Motors and Suzuki promised not to enter Indian market for minimum period of 30 months. This decision by TVS motors allowed them to operate independently and proves to be effective as their profit increased noticeably. TVS Motors invested heavily in RD to launch new products with new technology and succeeded making TVS a highly recognized brand. After three years Suzuki entered Indian market and became one of the top five Two-wheeler Company in India. The value chain for the Two-wheeler company has many value chain partners including manufacturing, dealers (outlets include sales and service), financial agents, support services, advertising, contracts, transportation and more. The value chain for TVS Motors will act like one team and they aim for success. The company has appraisal agencies, call centre, collection agencies and dealer management system to get daily updates from dealers and maintain a global communication across their value chain partners. TVS has plans to implement Information Technology across the value chains, to reduce the delays and lags in communication between the value chain dealers. This IT adoption to the company will significantly increase the customer satisfaction, timely service and a well structured management. Business performance: The overall Two-wheeler sales is decreased to 5% due to absences of executive segment motorcycle, whereas scooter and moped segment increased by 10% in their sales growth. The company achieved all time high sales in export of 2.70 lakh in 2011-2012. Three-wheeler sales also increased slightly from 0.39 lakh to 0.40 lakh in 2011-2012. Spare parts also increased to 29% sales. TVS Wego had a huge growth of 60% in the scooter segment. These vehicles are distributed around 3500 dealer in India; they are authorized for both sales and services. TVS is continuously seeking for opening new dealerships to increase the growth of sales. The export sales are grown 51% where as domestic sales decline by 35% in the Three-wheeler market. There is large number of competitors in exporting, so company takes advantages of providing quality products as well as providing new market line for domestic market. For reducing the material cost and input material cost, company is using value engineering and global sourcing projects. TVS is using total quality management (TQM) as a cornerstone from 1987. So that company created manually called TVS Way and won award for national and state level competition. Recommendations and Implementations References TVS Motor Company. From : http://www.tvsmotor.in/tvsbrief.asp TVS Motor Company. From : http://www.tvsmotor.in/tvs-rd.asp TVS Motor Company. From : http://www.tvsmotor.in/global.asp TVS Motor Company. From : http://www.tvsmotor.in/investor.asp TVS Motor Company. Annual Report. From : http://www.tvsmotor.in/pdf/19th-Annual-Report-2010-2011.pdf TVS Motor Company. From : http://www.tvsmotor.in/investor-news-home.asp Indian Infoline. TVS Motor Company Ltd. From: http://www.indiainfoline.com/Markets/Company/Background/Company-Profile/TVS-Motor-Company-Ltd/532343 Business Line. TVS Motor seeks early end to licence pact with Suzuki. From : http://www.thehindubusinessline.in/2001/12/29/stories/022907za.htm The Financial Express. TVS reaps Business Benefits through SAP. From: http://www.financialexpress.com/news/tvs-reaps-business-benefits-through-sap/60168/2 Live Mint. TVS Motor changes financing strategy. From : http://www.livemint.com/Money/uW1yXkCG0HsTBLIjI5rHKL/TVS-Motor-changes-financing-strategy.html Money Control. TVS Motor Company. From : http://www.moneycontrol.com/company-facts/tvsmotorcompany/history/TVS#TVS Indian Two-Wheeler Industry. From : http://www.icra.in/Files/ticker/Indian%202W%20Industry,%20Update,%20Feb%202012.pdf (Retrieved on Feb 2012)